I needed a mobile case for my new Samsung cellphone. My husband returned from shopping with this very nice phone glove which fits and showcases my phone perfectly. What’s not so perfect is the packaging (plastic and cardboard casing with a plastic hook) which weighs three times as much as the phone glove, 54 grams to be precise, as compared to the phone glove’s 18 grams. The packaging did include some information about the phone glove’s features, durability tests (apparently it has been drop tested to military standard) and short history of the company, Body Glove. Very little reading really, which could quite happily have fitted onto something far more size- appropriate considering the weight and dimensions of the actual item which it contained.
The casing was clearly designed for display; hung up as it was for viewing by its little plastic hook in Vodacom’s accessories section. I understand that companies need to showcase their products in a way that consumers can see what it is that they are buying, but surely they can do better than this? In a time when there is a groundswell of support for individuals and companies to refuse excess packaging, especially plastic, this just seems unnecessarily wasteful and makes me think that companies who use this kind of marketing are out of touch and irresponsible. I say: rather set the bar higher for yourselves and for other companies to follow, and consider the environment when it comes to packaging and promoting your products. Yes, items such as electronic devices and their accessories need to be well packaged for protection against damage; this too needs to be considered. However when it’s a single layer of flexible silicone to wear over your cellphone, surely a too-large, box-like casing containing a layer of plastic and another piece of loose moulded plastic and a plastic hook is excessive. Especially when the packaging weighs 3 times as much as the product. Something is just wrong with that picture. Maybe I should write a letter of complaint/ suggestion to Samsung. And Body Glove. And Vodacom. Where to begin…….. 🙂
There they were: lovely glass-packaged, tasty looking tidbits, all glossy and tempting in their see-through casing, just waiting to be opened up with that nice Pop which you hear when you first unscrew the metal top. I was unpleasantly surprised and slightly shocked to find a cheap looking piece of whitish plastic, all leggy and holey, looking a bit futuristic and not remotely related to food.
The jar of pickles was a gift from a thoughtful family member and I was very pleased to receive it. The very same company makes a delicious red pepper chutney which I buy often. I like the brand: made locally in South Africa, using nice simple packaging, and always in glass. Their products are available on many supermarket shelves, but they are not really one of the mainstream brands, retaining a bit of a ‘niche market’ feel. So I like to support them. The last thing I expected was to find this plastic gizmo thingy when I first unpopped the lid. It took me a few moments to realise what it was: a little mini-sieve that fits in the neck of the jar so that the brine or oil can be poured out, leaving the whole pickles behind. I fished the ungainly little thing out thinking, “well at least it may be recyclable”. But that’s not the point. I object because:
It adds nothing to my life: I have plenty of reusable metal sieves and strainers at home if I need help in separating solids from liquids. I appreciate that others might find this quite a handy little tool, but I do not. Especially not in plastic.
I should have been given the option as to whether to purchase this item or not. If the manufacturer had thought to include in their labeling, “For your convenience this item includes a plastic mini-sieve”, I could have made an informed decision. (OK, this situation was different in that it was a gift, which makes things a bit more tricky)
I am doing my best to reduce the amount of plastic that I bring home from the supermarket, and I do not appreciate unwelcome packaging surprises which now become my problem to dispose of.
But most of all, I am generally just tired of irresponsible food packaging. Surely the manufacturers could have done better in this case!!? …Could they not at least rather use a more sustainable source of material than plastic? What about a nice, once-off little metal sieve as a promotional item to offset and enhance their product? This could have gone a long way towards showcasing themselves as an environmentally and health conscious brand who are setting themselves apart from the plastic brigade. And especially for an extraneous, non-essential item like this one which a lot of people will end up throwing in the trash, intentionally or otherwise: rather create something more hard wearing and attractive, not just another cheap, forgettable piece of plastic.
It feels like high time for food companies to dig deep and really consider the environmental impact of what they are using to package and label their products. And at the end of the day to think about the impression that their choice of packaging may be creating of themselves as a brand. Hopefully in the near future we will see more legislation in place to rule out this kind of irresponsible food packaging. In the meantime, I’m off to enjoy a light lunch: cup of tea, tuna salad, and pickles 🙂
British naturalist and environmental writer Michael McCarthy explores the powerful feelings nature can stir in us in our day to day lives: “They are surely very old, these feelings. They are lodged deep in our tissues and emerge to surprise us. For we forget our origins; in our towns and cities, staring into our screens, we need constantly reminding that we have been operators of computers for a single generation and workers in neon-lit offices for three or four, but we were farmers for five hundred generations, and before that hunter-gatherers for perhaps fifty thousand or more, living with the natural world as part of it as we evolved, and the legacy cannot be done away with.”
In his book The Moth Snowstorm: Nature and Joy,Michael Mcarthy writes about his passion for nature beginning in his difficult early childhood and continuing into adulthood, and he presents us with some hard facts about our dwindling natural resources. He expresses his deep concern for the future of our natural world and his insistence that as a “resource” nature is far more than an exploitable asset but a true source of joy and connectedness.
“Our origins are of the earth. And so there is in us a deeply seated response to the natural universe, which is part of our humanity,”Rachel Carson, a 20th century marine biologist who was truly in love with nature, and unselfconscious in her “preoccupation with the wonder and beauty of the earth.”
Both of these wonderful, devoted pioneers believed that despite everything we are still essentially nature’s children, and that the natural world is not separate from us, it is part of us. They believed that if we truly look out with our hearts and our minds to the beauty and realities of our precious world, we will connect more and more with our own ‘loving nature’ and become less tolerant of the neglect and destruction that is so commonly part of what we call progress.
” It’s the action, not the fruit of the action, that’s important. You have to do the right thing. It may not be in your power, may not be in your time, that there’ll be any fruit. But that doesn’t mean you stop doing the right thing. You may never know what results come from your action. But if you do nothing, there will be no result..” _(Mahatma Gandhi)
In 2007 a woman called Beth Terry wrote a letter to her city council member in Oakland, California, opting for the banning of plastic bags from grocery stores and other retail outlets in her area. Since then she has to date turned out a total of 746 blog posts, all centered around ways to reduce the devastating effects of plastic pollution on our environment, with a strong emphasis on reducing our own individual plastic footprints. And her blog is just one aspect of her site myplasticfreelife.com, which is a comprehensive resource for plastic-free living. She makes the point that our actions matter. Our efforts count. Allowing ourselves to be overwhelmed into inaction does not help. Don’t be paralyzed by perfectionism; you will end up feeling discouraged and frustrated, believing that your efforts towards creating positive change are pointless. Read below to where she discusses this very issue:
The reality is that there is a lot of hidden plastic that we inadvertently consume every day simply by being alive in this modern age. If you ever eat in a restaurant, you consume plastic. If you buy anything from a store, you consume plastic… even if you buy it from a bulk bin. Because often, the foods in the bulk bins come shipped in great big plastic bags. And even if they weren’t, there was probably some plastic involved in growing the food in the first place. Organic farmers may have used plastic sheeting to keep out the weeds.
The idea of living a plastic-free life is not to become so perfect at avoiding plastic that you feel smug about yourself. Realizing just how unavoidable plastic is when you really trace back the life cycle of a product can wipe that smug grin off your face and provide a humbling perspective. Our personal actions DO make a difference, though. I know it can be tempting to say, “Oh, the problem is so big, I might as well give up.” Don’t.
Read the full post here, and take a moment to remind yourself that it’s perfectionism that is pointless, and it’s the action, the effort, that is important.