Nude Foods in Zonnebloem, Cape Town is a bulk wholefoods store, offering a plastic-free shopping experience. They sell high quality wholefoods, fresh organic produce, home and body products, minus any wasteful packaging . In their own words: “Our bulk wholefoods, health foods, and earth-friendly products are all non-GMO, plastic-free and sold by weight. Our goal is to make plastic-free shopping easy and accessible to the everyday shopper, whilst supporting local suppliers and other waste reducing initiatives”. The process is simple: scoop out from their bulk bins into your reusable container, weigh, and pay. As well as the self-service bin section, they have pantry items, household products and choose-your-own organic veg. In the war on waste that is gaining traction here and elsewhere in the world, shopping experiences like this one comes not a moment too soon.
In Johannesburg I frequently shop at Food Lover’s Market (FLM) for bulk buy fresh produce, olive oil, and some of my dry goods such as seeds, nuts and dried and spices, ground and whole. In the words of FLM Stoneridge: “Shopping is as much about the experience as it is about the things you buy. Food Lover’s Market have taken this principle to heart, re-creating the ambience of an old-fashioned marketplace in amodern theatre-of-food setting. Visiting the stores truly is an experience like no other.’
While both Nude Foods and FLM offer unpackaged ware in self-serve bulk bins, there are some clear differences between the two. Nude Foods is very specifically a plastic-free grocery store, offering non-GMO, healthy and affordable wholefoods and earth-friendly body and home products, all sold by weight. They are also relatively new:their Facebookpage was created on 5 September 2017. May they go from strength to strength! By contrast, FLM is a franchised, well established retail outlet with many branches, and it offers a huge variety of mainstream, conventionally packaged foods including the ‘big brands’ that one sees in all the well known stores. Also, importantly, they do not actively supply reusable packaging, other than the refillable glass bottles at the bulk buy area which supplies olive oil. Many people shop at FLM no doubt not particularly to avoid wasteful packaging, but simply because it’s convenient for them and they can find their familiar big brand items there. (I’m referring to the FLM outlets which I frequent here in Johannesburg… I would love to know what other people experience elsewhere in the country)
I frequently find myself in the minority when I shop at FLM, with my reusable cloth drawstring bags and my containers which I wash out after use and reuse each time I shop from their deli section or fish counter. I’m not bothered by this though. Rather, I’m grateful that these options are open to me, even if it requires the effort of constant rinsing and reusing and of course having to carry various bits of packaging around with me when I shop. And if I fall short sometimes, or don’t find what I need in unpackaged, then packaged it is. I have realised that driving my car up and down looking for perfect Zero Waste solutions is a waste of my valuable time, not to mention the carbon waste emissions thanks to all the added driving. I’ve given up feeling guilty about the compromises, knowing that I will continue to do my bit as far as possible.
” It’s the action, not the fruit of the action, that’s important. You have to do the right thing. It may not be in your power, may not be in your time, that there’ll be any fruit. But that doesn’t mean you stop doing the right thing. You may never know what results come from your action. But if you do nothing, there will be no result..” _(Mahatma Gandhi)
In 2007 a woman called Beth Terry wrote a letter to her city council member in Oakland, California, opting for the banning of plastic bags from grocery stores and other retail outlets in her area. Since then she has to date turned out a total of 746 blog posts, all centered around ways to reduce the devastating effects of plastic pollution on our environment, with a strong emphasis on reducing our own individual plastic footprints. And her blog is just one aspect of her site myplasticfreelife.com, which is a comprehensive resource for plastic-free living. She makes the point that our actions matter. Our efforts count. Allowing ourselves to be overwhelmed into inaction does not help. Don’t be paralyzed by perfectionism; you will end up feeling discouraged and frustrated, believing that your efforts towards creating positive change are pointless. Read below to where she discusses this very issue:
The reality is that there is a lot of hidden plastic that we inadvertently consume every day simply by being alive in this modern age. If you ever eat in a restaurant, you consume plastic. If you buy anything from a store, you consume plastic… even if you buy it from a bulk bin. Because often, the foods in the bulk bins come shipped in great big plastic bags. And even if they weren’t, there was probably some plastic involved in growing the food in the first place. Organic farmers may have used plastic sheeting to keep out the weeds.
The idea of living a plastic-free life is not to become so perfect at avoiding plastic that you feel smug about yourself. Realizing just how unavoidable plastic is when you really trace back the life cycle of a product can wipe that smug grin off your face and provide a humbling perspective. Our personal actions DO make a difference, though. I know it can be tempting to say, “Oh, the problem is so big, I might as well give up.” Don’t.
Read the full post here, and take a moment to remind yourself that it’s perfectionism that is pointless, and it’s the action, the effort, that is important.