When the packaging outweighs the product.

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I needed a mobile case for my new Samsung cellphone. My husband returned from shopping with this very nice phone glove which fits and showcases my phone perfectly. What’s not so perfect is the packaging (plastic and cardboard casing with a plastic hook) which weighs three times as much as the phone glove, 54 grams to be precise, as compared to the phone glove’s 18 grams. The packaging did include some information about the phone glove’s features, durability tests (apparently it has been drop tested to military standard) and short history of the company, Body Glove. Very little reading really, which could quite happily have fitted onto something far more size- appropriate considering the weight and dimensions of the actual item which it contained.

The casing was clearly designed for display; hung up as it was for viewing by its little plastic hook in Vodacom’s accessories section. I understand that companies need to showcase their products in a way that consumers can see what it is that they are buying, but surely they can do better than this? In a time when there is a groundswell of support for individuals and companies to refuse excess packaging, especially plastic, this just seems unnecessarily wasteful and makes me think that companies who use this kind of marketing are out of touch and irresponsible. I say: rather set the bar higher for yourselves and for other companies to follow, and consider the environment when it comes to packaging and promoting your products. Yes, items such as electronic devices and their accessories need to be well packaged for protection against damage; this too needs to be considered. However when it’s a single layer of flexible silicone to wear over your cellphone, surely a too-large, box-like casing containing a layer of plastic and another piece of loose moulded plastic and a plastic hook is excessive. Especially when the packaging weighs 3 times as much as the product. Something is just wrong with that picture. Maybe I should write a letter of complaint/ suggestion to Samsung. And Body Glove. And Vodacom. Where to begin…….. 🙂