I needed a mobile case for my new Samsung cellphone. My husband returned from shopping with this very nice phone glove which fits and showcases my phone perfectly. What’s not so perfect is the packaging (plastic and cardboard casing with a plastic hook) which weighs three times as much as the phone glove, 54 grams to be precise, as compared to the phone glove’s 18 grams. The packaging did include some information about the phone glove’s features, durability tests (apparently it has been drop tested to military standard) and short history of the company, Body Glove. Very little reading really, which could quite happily have fitted onto something far more size- appropriate considering the weight and dimensions of the actual item which it contained.
The casing was clearly designed for display; hung up as it was for viewing by its little plastic hook in Vodacom’s accessories section. I understand that companies need to showcase their products in a way that consumers can see what it is that they are buying, but surely they can do better than this? In a time when there is a groundswell of support for individuals and companies to refuse excess packaging, especially plastic, this just seems unnecessarily wasteful and makes me think that companies who use this kind of marketing are out of touch and irresponsible. I say: rather set the bar higher for yourselves and for other companies to follow, and consider the environment when it comes to packaging and promoting your products. Yes, items such as electronic devices and their accessories need to be well packaged for protection against damage; this too needs to be considered. However when it’s a single layer of flexible silicone to wear over your cellphone, surely a too-large, box-like casing containing a layer of plastic and another piece of loose moulded plastic and a plastic hook is excessive. Especially when the packaging weighs 3 times as much as the product. Something is just wrong with that picture. Maybe I should write a letter of complaint/ suggestion to Samsung. And Body Glove. And Vodacom. Where to begin…….. 🙂
As far back as the 1990’s I used to admire those goblet style wine glasses when they first became popular, made as they were from empty beer and wine bottles, often with the original branding kept in place, a definitive nod to the move towards recycling and re-purposing. I always wondered how they cut the bottles whilst keeping them in tact and then turning them into desirable and useful items. Re-purposing, or upcycling, may require a bit of creativity and technical skill and sometimes it’s just more convenient to leave such adventures to the experts, as per my previous post Here. If like me, you have a bit of ‘crafty inclination’ (I was a fine arts student and I also taught nursery school for many years, making fascinating things out of egg boxes and toilet roll inners), you might be tempted to try some of these things yourself.
Fast forward to more recent years and I started noticing a lot of information online about ‘quick, easy and foolproof’ ways to cut bottles at home with no special equipment. May I say at this point that trying to cut a glass bottle in half with twine, acetone and a box of matches is not advisable. Unless you have very good health and household insurance perhaps. I followed up my failed attempts with a bit of online research and I discoveredthis product and I haven’t looked back. It allows me to cut glass bottles with relative ease, (ok, you will need some patience and perseverance before you really get the hang of it) and also to glue sections together depending on what I am making. I haven’t gotten to the gluing stage yet: I am keeping it simple 😉
Here are the contents of the basic kit (2 pics):
What I love about Bottlecraft SA is that they are a truly South African business with a big heart. They operate from Grabouw near Cape Town within the Overberg Region in the Western Cape, South Africa. They have worked on projects in Rawsonville, Khayalitsha, Gugulethu, Port Elizabeth, Durban , Botswana, QwaQwa (Drakensburg), Namibia and Grabouw, where they focus on poverty alleviation, job creation and community upliftment. I ordered their Basic Kit online; it arrived in the post, and I was able to get going in no time. Read more on their About page.
If the thought of bottlecrafting doesn’t turn you on, (I was telling a friend about it on the phone, and she sighed and said that it sounds like a lot of work) here are a few links that might lead you to find your Thing:
“There is no such thing as away. When you throw something away, it must go somewhere.” – Annie Leonard, The Story of Stuff
Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of better quality or for better environmental value. (wikipedia)
RECREATE is an interior design studio based in Cape Town, South Africa, where they specialise in turning “trash into treasure”. By salvaging worn out or otherwise unwanted items from various sources including homes, warehouses and rubbish tips, they source discarded pieces which are then upcycled into beautiful new creations with a brand new purpose. Nothing goes to waste, and even their packaging materials, labels and business cards are reused, recycled and repurposed.
Read here for more on Recreate’s commitment to their craft and feast your eyes on some of their gorgeous creations.
In 2018 the market is abundant with beautiful and innovative designs, excellent craftsmanship and the reuse of unusual and unexpected items such as fridges, bicycles, and kitchen sinks. And with a few tools at home and an inclination towards DIY you may even surprise yourself! Hereandhere are some fun and inspired ideas on creative upcycling at home.